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Muji is distinguished by its design minimalism, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or "no-brand" policy.The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods on Muji's European website.

With a great introduction by wenshin Wang, muji’s general manager for china, we started an intensive and rapidly developing 3 day workshop on household goods and home appliances! As even the world muji project manager Masayuki Yoshida and two very nice Designer came all the way from Japan to participate, the output was incredible and we had the great chance to get in touch with very professional people.

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