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MATTHEW RHOADES

DISRUPTIVE THINKING SPECIAL WEEK

May 25, 2018

· SPECIAL WEEK

Matthew Rhoades was our guest lecturer for this special week about “disruptive Thinking”. He is the founder & Chief Creative of MatteLab; a design agency focusing on innovative performance based products. Before that he was the Nike Global Creative Director to Global Baseball Design Lead for many years. He also worked for Fox Racing as Design Director; at Frog he was their Digital Director; at Trek bike he design the most iconic mountain bike of all times. With a blend of in-house positions and consulting experiences, Matthew knows his stuff when he talks about innovation.

本周,我们邀请到了客座教授马修.罗兹举办了为期一周的特别周活动。此次主题为“颠覆性设计”。马修.罗兹教授是马修实验室的创始人兼创意总监,这是一家主打创新性能产品的设计机构。在此之前,他在耐克担任了多年的全球创意总监及全球棒球设计组总监。他还曾在美国福克斯赛车用品公司担任过设计总监,也在青蛙设计担任过互动媒介总监。此外,在就职于崔克自行车期间,他还设计了一款有史以来最为惊艳的山地自行车。鉴于马修对其设计本身的清晰定位以及积攒多年的咨询经验,当他提及到创新类的话题时,总是显得深谙其道。

The focus of this week work was on how to stimulate and lead innovative thinking though a series of exercises called “Disruptive [Design] Thinking” or “Disruptive Mapping”. A topic Mathew has been crafting and editing over the last 2 decades.

这一周的重点是如何通过一系列“颠覆性设计思维”或“颠覆性绘图”测试,从而激发和引导学生的创新思维。在过去20年里,马修.罗兹教授一直致力于研究和编辑这个主题。

Without new questions, there would be no new answers” M. Rhoades.

“没有新的问题,就不会出现新的答案” 出自马修.罗兹教授。

Students were asked to apply new mapping system and used a set of new tools to brainstorm and test their ideas. In team, they work out various potential ideas and quick test each with simple prototypes.

马修.罗兹教授要求学生们通过使用新的绘图系统及全新的制图工具进行头脑风暴并测试他们各自的想法是否可行。基于此,每一组同学都提出了诸多潜在的想法,随后做出简单的样机快速进行测试。

Final day started with a short course on impactful presentations then each team presented their results of one full weeks’ hard work: from concept to initial ideation and to final proposition.

最后一天的课程始于马修.罗兹教授的演讲,过程简短但却颇具深意。随后,每个小组都展示了他们这一周努力工作的成果,包括从提出概念到最初的简单构思及最终的产品定义。

Thanks again to M.Rhoades for coming and sharing with us so much of his experiences.

再次感谢马修.罗兹教授的到来!也非常感谢他与我们分享了这么多的宝贵经验。

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