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ALEX BUCK :

BRANDING SPECIAL WEEK 2015

 

Prof. Dr. Alex Buck ( Germany )

· SPECIAL WEEK,BRANDING,2015

Luckily, we could win Alex Buck a second time to teach our freshmen the principles of Branding Strategies! Besides several exercises and simulated case scenarios, Alex also shared his tremendous experience, and explained the tough reality.

He gave us plenty of advice how to master it, and by answering all our questions, he made a deep impact! We hope to see each other again next year!

上个月,我们再次非常荣幸地邀请到了亚历克斯.布克教授为我们的大一新生主持了为期一周的品牌战略课程!

除了一些练习及案例情景模拟,亚历克斯.布克教授还和学生们分享了大量他本人的工作经验,并向他们揭示了现实的严酷。

当然,他也提出了诸多有关如何去征服现实的建议。通过回答所有人的问题,布克教授给我们留下了非常深刻的印象!我们非常期待下一学年再见!

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